WPP and Snap launch Augmented Reality partnership

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September 30, 2021

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1 minute

WPP and Snap Inc. announced a global partnership, the AR Lab, to help clients create immersive experiences for their customers.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

WPP and Snapchat owner Snap have announced a global partnership, the AR Lab, to help clients create immersive experiences for their customers.

The collaboration will focus on e-commerce and combine Snap’s pioneering Augmented Reality technology which 200 million Snapchatters already use each day, with WPP’s broad creative, media, commerce and technology network.

According to a Snap survey, 94% of people expect to use Augmented Reality for shopping purposes the same as or more than 2022 compared to 2021.

Sanja Partalo, executive vice president of strategic development & partnerships at WPP said: “AR has a major role to play in the future of marketing and commerce, from virtual try-on to immersive digital experiences.”

The partnership will provide end-to-end options for creative, production and measurement of Augmented Reality campaigns to offer flexibility and performance insights to WPP clients.