YouGov: Video & Voice survey

Anne Tucker

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August 7, 2013

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1 minute

YouGov conducts a quarterly online survey around the Connected TV market.

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Video & Voice is an exclusive tracking study run by YouGov for Adwanted Connected.

Looking at the latest media disruptors, it includes adoption of voice assistants and smart speakers, as well as consumer take up of VOD brands and digital audio services.

Video & Voice started in May 2017, with 6-monthly online fieldwork conducted by YouGov, nationally representative and a minimum of 2,000 respondents each wave.

The full dataset from all the fieldwork waves of the Video & Voice study is available within the Consumer Surveys module of Adwanted Connected.