Another cycling title is to be wheeled out of IPC Magazine’s bike shed. IPC announced today that it is launching Mountain Bike Rider a new monthly magazine for mountain bike enthusiasts. Group editor, Andy Sutcliffe, will oversee all of the IPC cycling titles.
Mountain Bike Rider is marketed as a premium-quality title with a core target readership of 18-35 year old men who are active mountain bikers. The magazine aims to provide readers with well researched and reliable information, entertaining editorial, product testing, bike reviews, a mechanics section, a bike buyers guide and a unique health notes file.
The first edition of Mountain Bike Rider, cover dated April, goes on sale on 14 March. It will join the other IPC cycling titles; Cycling Weekly and Cycle Sport.
Publishing director, Andy McDuff, said, “With over a third of UK adults now owning a bike, a launch into this mature and growing sector is a natural progression of our publishing strategy.”
The launch coincides with news last week (Future Launches Biking Title) that Future would be launching Total Bike!, a less specialised cycling title, around April time.
IPC: 0171 261 6575
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
