The Hytner interview part 3: Barefoot running

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

This is day three of a week-long series that airs Hytner’s frank opinions on the industry.

This episode discusses how the agency does business – inside and outside – and confirms Hytner is no fan of agency straplines.

Watch the video now.

See part 1: Payment by performance for Angela Merkel

See part 2: Do clients want their media agency to take a loss?