RAJAR Q4 2012: Digital
Listening to radio via a digital platform, in terms of weekly reach, has increased by 9% year-on-year, with 25.2 million people now tuning in via a digitally enabled receiver (DAB, DTV, Online) each week – up from 23.1 million in Q4, 2011.
DAB radio is still the most popular device when it comes to listening to digital radio; however, listening via online has recorded an increase of 43.4% year-on-year while digital television (DTV) has increased by 15.7%.
Meanwhile, access to a DAB receiver is up 6% on Q4 2011 and currently 42% of the population, or 22.1 million adults (aged 15+), claim to live in a household with a DAB set.
19% of adults also claimed to have listened to the radio via a mobile phone, up 28% year-on-year.
In the over 25’s demographic, 16% say they have listened to the radio via their mobile phone and in the 15-24 age group, 38% of those surveyed now claim to have listened to the radio in this way – with 20% stating they listen at least once a week and 3% doing so every day.
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