New research found that using both skippable and non-skippable formats double the impact on brand preference.
A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.
At SXSW London, Mark Read admitted “there will be fewer people involved” in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.
Sheffield-based Soupforeloise sat down with The Media Leader at TwitchCon to discuss how to work with brands and the challenges in growing a full-time live-streaming business.
When done properly, with better metrics and a focus on real outcomes, principal-based trading can align agency and advertiser interests and deliver superior results.
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The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined ‘win’. But agencies can win this match against the giants.
I have made big mistakes during my career and they have all cost myself or the organisation. But there is no doubt that learning from our mistakes make us better at our jobs.
This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.
