UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.
Judging by the numbers from Trump’s podcast interviews, there is a risk that politicians could increasingly bypass the tough accountability in broadcast interviews in favour of softball sessions with sympathetic podcasters.
While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.
Prospect editor Alan Rusbridger speaks with Jack Benjamin about the magazine’s strong digital growth and the challenges facing contemporary news media.
Choreograph global chief data officer Alex Steers on how the acquisition will boost WPP’s ‘ID to AI’ approach to its data strategy.
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In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.
Thirty-five years after inventing the world wide web, Sir Tim Berners-Lee is still trying to create an internet that maximises social good. His core mission is to decentralise the web by liberating data from tech platforms.
Ad-funded content on platforms doesn’t work because there are too few platforms and the rents are too high. As media fragments and production businesses suffer, creators must diversify to survive.
