News analysis, opinion and insight for media and advertising professionals

Advertisement

The
Media Leader

In partnership with SRDS

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox. Sign up now

Opinion

Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners. 

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.