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What will define the future of TV advertising? With Roku’s Mike Shaw

What will define the future of TV advertising? With Roku’s Mike Shaw

Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
Comcast Ads president: Uneven measurement standards create an ‘existential’ challenge for TV

Comcast Ads president: Uneven measurement standards create an ‘existential’ challenge for TV

Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.
Channel 4 appoints Priya Dogra CEO amid revenue diversity push

Channel 4 appoints Priya Dogra CEO amid revenue diversity push

A decision to appoint the next CEO of Channel 4 could come as soon as next week, interim CEO Jonathan Allan revealed in conversation at Tuesday’s Future of TV Advertising Global event in London.
The Future of TV Advertising Global 2025 – Live coverage

The Future of TV Advertising Global 2025 – Live coverage

Following along on The Media Leader’s liveblog for coverage of the Future of TV Advertising Global live on the 9th and 10th December.

The rhythm of the week has changed. How should marketers react? With The Guardian’s Imogen Fox

The rhythm of the week has changed. How should marketers react? With The Guardian’s Imogen Fox

The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.
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Opinion

If Meta is gold standard, what’s sub-standard?

If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?

Omnicom: be careful what you wish for

By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.

At last! Disney embraces creators — now who else has the courage to follow?

Disney quietly announced something radical: letting fans create their own short-form IP on Disney+. But it exposes just how defensively the rest of the industry has been playing.

Industry News

WPP Media forecasts 8.8% global ad revenue growth in 2025 but warns of ‘K-shaped economy’ risk

WPP Media forecasts 8.8% global ad revenue growth in 2025 but warns of ‘K-shaped economy’ risk

The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.

The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.

‘A seismic shift’: Netflix’s deal to acquire Warner Bros will remake the entertainment industry

‘A seismic shift’: Netflix’s deal to acquire Warner Bros will remake the entertainment industry

Channel 4 debuts new-look commercial team following reshuffle

Channel 4 debuts new-look commercial team following reshuffle

If Meta is gold standard, what’s sub-standard?

If Meta is gold standard, what’s sub-standard?

The future of Isba and Origin — with Simon Michaelides and Phil Smith

The future of Isba and Origin — with Simon Michaelides and Phil Smith

The Brief – Friday 28 November – OpenAI denies liability, European Parliament on social media access, Stranger Things breaks Netflix and more

The Brief – Friday 28 November – OpenAI denies liability, European Parliament on social media access, Stranger Things breaks Netflix and more

‘Sky is a creator’: Sky Media leans into curation on platforms

‘Sky is a creator’: Sky Media leans into curation on platforms

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The Future of TV Advertising Global

The leading international TV advertising event for over 15 years

The Future of TV Advertising Global is widely recognised as the most influential, insightful and informative two-days of content dedicated to the global TV advertising industry.

You can expect visionary thinking, strategic detail and operational implementation from over 1000 global leaders who make things happen across 30+ countries.

Share, learn and network with our community of broadcasters and operators, advertising agencies, brands, TV ad tech and more. You can find out who attends here.
9-10 December 2025

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