Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions?

Sustainability took a backseat role at Cannes this year when it should have been a headline topic.

Amid the AI hype, one thing hasn’t changed: clients want growth. Let’s remember the fundamental laws of advertising and marketing best practice have not changed.

MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.  

Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.

If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?

Capitalising on CTV will enable brands to spread their wings beyond the saturated space of social and democratise the region’s digital ecosystem. 

While industry big-hitters embraced SXSW London to make generic statements about what they are building with AI, we are collectively ignoring the people we have broken.

YouTube’s size makes it irresistible to marketers. This is how brands can play the platform without getting played.

A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.