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Agencies and adtech: Less transaction, more partnership

Agencies and adtech: Less transaction, more partnership

18 Jul 2025 | Peter Wallace

As the media industry braces itself for consolidation and AI earthquakes, are agencies and adtech combining to find a new, client-centric path?

Reaching the unreachable with CTV
Reaching the unreachable with CTV
18 Jul 2025 | Dan Black
Curation and outcomes: Step in the right direction or another false dawn?
Curation and outcomes: Step in the right direction or another false dawn?
17 Jul 2025 | Nick Manning
Why do advertisers swim in dangerous waters?
Why do advertisers swim in dangerous waters?
15 Jul 2025 | Elliott Millard
Cindy Rose is the right choice for a CEO (but maybe not at WPP)
Cindy Rose is the right choice for a CEO (but maybe not at WPP)
14 Jul 2025 | Omar Oakes
Escape the media doom loop and reclaim the human experience
Escape the media doom loop and reclaim the human experience
10 Jul 2025 | Chetan Murthy

Bluesky isn’t built for brands, but should brands build for Bluesky?

07 Jul 2025 | Christina Miller

While Bluesky remains a niche part of the social ecosystem, savvy brands should be working to develop a community presence. After all, decentralised platforms offer something unique: portability

OOH: The hype man of the media mix

04 Jul 2025 | Emily Alcorn

Your ad’s second impression might be the one that matters most.

Is the tide turning on ‘performative’ inclusivity?

04 Jul 2025 | Rachel Macey

Consumer attitudes towards diversity and inclusion have become more complex, creating a challenging environment for brands looking to celebrate events like Pride Month.

The power of Gen X is overlooked as older audiences drive dual-ROI effect

03 Jul 2025 | Dan Chapman

Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.

A focus group of synths just blew my mind

03 Jul 2025 | Simon Carr

Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.

From celebration to silence: the great Pride disappearing act

01 Jul 2025 | Chris Dunne

After a rainbow-free Cannes and near-silence from brands this Pride Month, it’s now up to us to help make our industry’s LGBTQIA+ talent feel valued, included, and able to thrive, writes Outvertising’s Chris Dunne.

Cannes reflections: Contradictions and opportunities for publishers on the Croisette

27 Jun 2025 | Jamie Credland

Publishers made a strong business case for investing in news at Cannes this year amid changes to search and developments in AI. But paradoxes remain over brand safety, sustainability, and economic realities.

Cannes reflections: Digital audio bloomed amid maturing infrastructure and strategy

27 Jun 2025 | Elie Kauffmann

Conversations around audio matured along the Croisette year as brands and agencies increasingly recognised the opportunities in digital audio.

How Cannes Media Lions reflect the industry’s inflection point

26 Jun 2025 | Dan Clays

Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.

Cannes reflections: AI took centre stage, but didn’t address our industry’s profound questions

26 Jun 2025 | James Chandler

Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions?

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