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Warner Bros Discovery to split in two

Warner Bros Discovery to split in two

09 Jun 2025 | Jack Benjamin

WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.

Mark Read to leave WPP after 7 years as CEO
Mark Read to leave WPP after 7 years as CEO
09 Jun 2025 | Jack Benjamin
How Paramount is building simplicity and scale — with Lee Sears
How Paramount is building simplicity and scale — with Lee Sears
09 Jun 2025 | Jack Benjamin
Want to beat ad fatigue? Mix up formats, Magna and Snap say
Want to beat ad fatigue? Mix up formats, Magna and Snap say
06 Jun 2025 | Maria Iu
WPP CEO Mark Read: ‘No doubt’ there will be ‘fewer people involved’ in work due to AI
WPP CEO Mark Read: ‘No doubt’ there will be ‘fewer people involved’ in work due to AI
04 Jun 2025 | Jack Benjamin
Twitch streamer’s message to brands: ‘Trust us’
Twitch streamer’s message to brands: ‘Trust us’
04 Jun 2025 | Jack Benjamin

WPP unveils AI-led ‘large marketing model’ Open Intelligence to boost brand performance

03 Jun 2025 | Maria Iu

Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.

TV companies could be world’s biggest creators if they fully embraced YouTube

03 Jun 2025 | John Moulding

With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.

‘You need a human compass’: Lea Karam opens behavioural consultancy

03 Jun 2025 | Jack Benjamin

The rising star has left Mediaplus’ Behave to set up her own behavioural research consultancy. The goal? To reconnect brands to people as she bridges the old and the new.

Amazon launches suite of Twitch sponsorship solutions

30 May 2025 | Jack Benjamin

Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.

WPP officially relaunches GroupM as ‘AI-powered’ media company

29 May 2025 | Jack Benjamin

The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.

Netflix now accounts for a fifth of content on major streaming platforms

29 May 2025 | Maria Iu

Overall, content grew by 5% across the top five platforms during February-May.

Everyone wants to be ‘easy to buy’

28 May 2025 | Jack Benjamin

Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?

Octopus CMO on value of in-housing

27 May 2025 | The Media Leader Staff

Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.

Adapting to shifting media consumption habits — with TikTok, Spotify, Global and BBC

27 May 2025 | Jack Benjamin

Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.

Roku eyes app bundling opportunity as next-gen aggregator

23 May 2025 | John Moulding

Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.

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