The UK’s data protection regulator has launched an investigation into X and xAI over Grok’s creation and circulation of sexualised content.

The Trump administration’s threats to Greenland, tariff policy, and deployment of ICE officials to terrorise its population could create brand concerns come this summer’s World Cup. Yet so far, it’s still business-as-usual for advertisers.

The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.

Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.

The service has been suspended following the receipt of the letter by both Barb and panel organiser Kantar Media.

Advertising that significantly increases brand trust is highly effective at driving business growth and brand uplifts.

At The Year Ahead event in London earlier this month, The Media Leader’s content director James Longhurst and senior reporter Jack Benjamin parsed through the key themes of 2025 and open questions for 2026, with input from industry leaders.

The group, convened by non-profit Inside track, has released a memo warning that the industry is failing in its moral duty to society by funding hate, paying lip service to sustainability, and rolling over in the face of anti-DEI rhetoric.

The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.

Analysis: OpenAI has taken on a huge amount of debt to make its AI future a potential reality. An advertising model is needed to drive increased revenue, but are advertisers interested?