The startup will help brands and their agencies identify which interactive experiences drive online purchases, rather than merely impressions.
Imogen Fox, The Guardian’s global chief advertising officer, answers our probing and quick-fire Leading Questions.
Paramount’s merger with Warner Bros Discovery (WBD) would create a combined entity with net debt of $79bn and net leverage of 6.5x. To make the business sustainable, it will need to massively reduce costs, likely requiring content cuts.
WACL and The Marketing Academy Foundation’s Lianre Robinson breaks down the latest IPA Census figures and what they mean for progress and regress within the advertising industry.
In a twist of fate streaming giant Netflix has stepped away from the battle for Warner Bros Discovery after rival Paramount Skydance made a final offer totalling £83.4bn.
The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.
Creative Agent is being pitched as a “creative partner”, but how does it fit within Amazon’s wider business strategy and advertisers’ sustainability goals?
Amid surges in user growth and revenue, Reddit is eyeing commercial growth in lower funnel campaigns, consumer insights, and its yet-to-be-monetised AI search product.
The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.
At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.