The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.
26 Nov 2024 | Jack Benjamin
Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
19 Nov 2024 | Jack Benjamin
In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.
The news brand’s US audience has reached 41.4m at a time when several UK publications have sought to capitalise on election year reporting.
Jack Benjamin speaks with Pinterest performance VP Matt Crystal about AI performance tools, Pinterest’s lower-funnel strategy and why social media needs to become less “toxic”.
CEO Andy Jassy believes there will be continued growth its ads business, which, like AWS, drove double-digit growth in Q3.
While Meta’s investments in AI are paying off for advertisers, bets in smart glasses and Reality Labs, as well as higher costs associated with AI infrastructure investment, are leading to cost increases.
Ad and subscription revenue for Google’s video platform during the past 12 months exceeded $50bn for the first time, parent company Alphabet revealed in its Q3 earnings report.
The social media challenger turned a profit for the first time in Q3 and reported strong 56% growth in ad revenue.
According to an analysis by Mantis, use of keyword blocklists has affected advertising on a significant number of brand-safe Halloween-focused news stories this autumn.
The embattled social-first news startup quietly re-made its web presence in recent weeks with the twin goals of building better consumer loyalty and offering more reliable revenue streams.