Adwanted UK Adwanted UK A_ Logo
UK flag US flag FR flag
The Media Leader
  • News
  • Opinion
  • Newsletter
  • Advertise
  • SRDS
  • About Us
Amazon launches suite of Twitch sponsorship solutions

Amazon launches suite of Twitch sponsorship solutions

30 May 2025 | Jack Benjamin

Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.

WPP officially relaunches GroupM as ‘AI-powered’ media company
WPP officially relaunches GroupM as ‘AI-powered’ media company
29 May 2025 | Jack Benjamin
Netflix now accounts for a fifth of content on major streaming platforms
Netflix now accounts for a fifth of content on major streaming platforms
29 May 2025 | Maria Iu
Everyone wants to be ‘easy to buy’
Everyone wants to be ‘easy to buy’
28 May 2025 | Jack Benjamin
Octopus CMO on value of in-housing
Octopus CMO on value of in-housing
27 May 2025 | The Media Leader Staff
Adapting to shifting media consumption habits — with TikTok, Spotify, Global and BBC
Adapting to shifting media consumption habits — with TikTok, Spotify, Global and BBC
27 May 2025 | Jack Benjamin

Roku eyes app bundling opportunity as next-gen aggregator

23 May 2025 | John Moulding

Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.

Google expands ads on AI Overviews as it begins tests on AI Mode

21 May 2025 | Jack Benjamin

The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.

Channel 4 moves into in-house production amid flat revenue growth

21 May 2025 | Jack Benjamin

The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.

Car is the next big ‘untapped’ opportunity in CTV, says TiVo

21 May 2025 | The Media Leader Staff

Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.

Channel 4 to launch video programming on Spotify

20 May 2025 | Jack Benjamin

It will be the first UK broadcaster to bring video content to the streaming giant.

The future of branding: Influence LLMs to protect your share of market

20 May 2025 | Jack Benjamin

Delegates were warned at The Future of Brands that they must understand and influence how large language models perceive and communicate about their brands to consumers asking for product recommendations.

Trevor Johnson exits TikTok

19 May 2025 | Maria Iu

News follows the recent departure of Lucy Banks and Stuart Flint.

Understanding the ‘why’: How NPAW tackles siloes in CTV

19 May 2025 | The Media Leader Staff

Watch: The company’s digital experience intelligence sales VP spoke to The Media Leader about how CTV companies can overcome inefficient structures to better understand the ‘why’ to improve their business.

‘We’ve evolved’: Netflix to start rolling out in-house ad suite to EMEA next week

15 May 2025 | Jack Benjamin

EMEA ads VP Damien Bernet discusses takeaways from Netflix’s upfronts, as the streaming giant’s ad-supported plan now reaches 94m monthly active users globally.

‘Misaligned expectations’ between brands and influencers hamper creator economy

14 May 2025 | Jack Benjamin

Creators report feeling concerned over creative constraints, unrealistic deadlines and excessive content revisions required by brands. But getting the relationship right can lead to better results as the creator economy professionalises.

+ More Industry News

The Media Leader

In partnership withSRDS

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox. Sign up now

Contact us +44 20 7420 3252 info@uk.adwanted.com London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
13 rue La Fayette,
75009 Paris, France
twitter linkedin youtube flickr instagram email
© 2025 Mediatel Limited trading as Adwanted UK. Legal
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising. We need your consent for these types of cookies. To withdraw your consent or change your cookie choices, please do this through your browser settings. Otherwise, click OK to accept and continue.AcceptPrivacy policy