Trinity Mirror appoints Aegis for planning and buying

Trinity Mirror has today confirmed that it is centralising its media planning and buying account into Aegis UK agencies.

The Media Scotland account will continue to be run out of Media Vision in Edinburgh – which has worked on the Daily Record and Sunday Mail brands for 12 years – while management of the remaining national and regional brands will be run from Carat’s office in Manchester.

The move follows the recent announcement of Trinity Mirror’s new publishing operation, which for the first time will establish an integrated approach to the marketing of all newspapers and digital platforms across the group.

“We feel Aegis is particularly suited to support our new publishing structure given that their regional network perfectly matches our areas of strength geographically,” said Mark Hollinshead, Trinity Mirror’s chief operating officer. “Additionally, their digital know-how will certainly help us to achieve our own digital ambitions and we look forward to working with them.”

Carat Manchester’s Dave Lucas added: “Anyone who works in media would love to be able to work on the fantastic media brands in the Trinity Mirror portfolio, so we’re really excited about this news. This is especially true at a time when the business has placed such an emphasis on the fantastic content it creates, and has re-engineered itself structurally to meet the challenges ahead.”