Jul-Dec ’96 ABC Figures: Women’s Monthly Sector
Looks Magazine recorded the biggest overall drop in this sector, losing 23.73% of its circulation year-on-year. At the other end of the scale, Period Living saw the greatest increase; adding 31,147 to its circulation year-on-year.
IPC, who publish the majority of titles in this sector, has seen a circulation fall in 7 out of 10 of its women’s monthly magazines. Ideal Home was the most successful IPC title this period, recording a 6.7% rise year-on-year. Homes & Gardens sawa 3.74% rise and Marie Claire experienced a very slight circulation increase of 0.99%. Women & Home, Woman’s Journal and 19 all experienced massive drops in circulation, losing between 15 and 18.23% each.
The National Magazine Company’s titles have had fairly disappointing results. Harpers & Queen recorded the biggest rise for the company, rising from 90,201 to 90, 186 year-on-year, a 3.2% increase. She, had the biggest circulation drop, losing 13.8% year-on-year and Company’s circulation fell from 290,081 to 272,160. The other titles in the company’s portfolio remained fairly stable, recording either slight rises or slight falls in circulation.
Home interest titles make up a large proportion of this sector; these titles have recorded wide differences in circulation changes. EMAP’s Period Living has once again seen a circulation increase, recording the highest rise in the women’s monthly sector, rising 36.91% from 53,239 to 84,836 year-on-year. Inspirations For Your Home achieved the second highest circulation increase in the home interest sector with a 15.06% increase. At the other end of the scale Woman & Home saw the biggest fall, losing 18.23% of its circulation year-on-year. Homes & Ideas also suffered losses of over 10% year-on-year.
Circulation Changes in the Home Interest Sector Year-On-Year
| Title | Jul 95 – Dec 95 | Jul96-Dec 96 | % Change |
|---|---|---|---|
| Country Homes & Interiors | 115,014 | 112,111 | -2.52 |
| Country Living | 180,223 | 175,657 | -2.53 |
| Good Housekeeping | 488,243 | 489,239 | 0.20 |
| Homes & Gardens | 159,358 | 165,553 | 3.89 |
| Homes & Ideas | 233,920 | 208,755 | -10.76 |
| House & Garden | 161,218 | 167,846 | 4.11 |
| House Beautiful | 326,831 | 332,115 | 1.62 |
| Ideal Home | 187,310 | 200,784 | 7.19 |
| Inspirations For Your Home | 87,641 | 103,176 | 17.73 |
| Period Living | 53,239 | 84,386 | 58.50 |
| Woman & Home | 417,119 | 352,811 | -15.42 |
| World Of Interiors | 71,691 | 73,307 | 2.25 |
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