Delay attempts from both Trump and Democratic senators have suggested a ban may not be enforced in the coming days, but the uncertainty has already had knock-on effects.
Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.
There is no better time to celebrate the talent in our industry and the craft skills they bring to media planning and trading in a spirit of fierce but friendly competition.
At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
In light of Meta’s content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.
Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?
The government insists everything is “still on the table” regarding the BBC’s funding model post-2028 and there is no shortage of proposals. But not all ideas for replacing the licence are equal.
With ESG remaining a key focus, our industry has the opportunity — and responsibility — to support advertisers to influence consumer behaviour, corporate priorities and societal norms.
