UK flag US flag FR flag

News analysis, opinion and insight for media and advertising professionals

Brands and strategists split on TV measurement standards in Barb discussion

Brands and strategists split on TV measurement standards in Barb discussion

Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.
Disney+ joins AudienceProject ad measurement platform in Europe

Disney+ joins AudienceProject ad measurement platform in Europe

The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.
The John Smyth scandal is a classic tale of journalism

The John Smyth scandal is a classic tale of journalism

Cathy Newman and her team’s dogged investigation finally brought a sense of justice for many, leading to the resignation of the Archbishop of Canterbury, with potentially further repercussions.  
What a forced sale of Chrome would mean for Google

What a forced sale of Chrome would mean for Google

The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?
Naming and shaming high-emission publishers misses the forest for the trees

Naming and shaming high-emission publishers misses the forest for the trees

Most emissions are found in inefficiencies clogging up the middle of the programmatic supply chain, so penalising publishers won’t actually help drive long-term decarbonisation efforts in the industry.
Advertisement

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Opinion

A rallying cry for more creativity in programmatic DOOH

The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring. 

Dreaming of a greener Christmas: 5 ways to cut emissions from your festive ads

This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns. 

Apple Un-intelligence

Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.

Industry News

World Television Day 2024 highlights TV’s role in supporting democracy

World Television Day 2024 highlights TV’s role in supporting democracy

Ozone expands into Ireland with Mediahuis partnership

Ozone expands into Ireland with Mediahuis partnership

3 ways to create future-ready leaders

3 ways to create future-ready leaders

How life on a commune shaped Havas Media CEO Paddy Affleck’s leadership

How life on a commune shaped Havas Media CEO Paddy Affleck’s leadership

Ocean Outdoor restructures senior leadership team

Ocean Outdoor restructures senior leadership team

Why Disney+’s surge in profit is a warning for streaming rivals

Why Disney+’s surge in profit is a warning for streaming rivals

Three-quarters of advertisers want to change their agency compensation model

Three-quarters of advertisers want to change their agency compensation model

Global wins third Goodstuff Media Showcase with art sonification pitch

Global wins third Goodstuff Media Showcase with art sonification pitch

Data Analysis

First-party data is the new gold — don’t hand it over to just anyone

First-party data is the new gold — don’t hand it over to just anyone

Adwanted Connected relaunches Display app to offer more data

Adwanted Connected relaunches Display app to offer more data

5 reasons marketers must explore synthetic data

5 reasons marketers must explore synthetic data

UK ad market performs better than expected in Q2 to hit £10bn

UK ad market performs better than expected in Q2 to hit £10bn

Data Snapshot

Data-led charts from across the UK media landscape

Adwanted Connected logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

The only way is up for out of home

Right here, right now or later

Our next event

Mediatel Events Next Event Logo

Upcoming Event

The Future of TV Advertising Global

The Future of TV Advertising Global is the leading international event focused on driving innovation in television advertising. Each year, a senior audience of pioneers from media owners, pay-TV operators, advertising agencies, brands and adtech companies come together in London for two days of networking and debate about how to evolve television to be better traded, targeted, data-led and measured.


Launched in 2021, The Future of Media has become the UK's leading business conference dedicated to the future of commercial media.


Powered by The Media Leader and driven by four core values of disruption, innovation, courage and excellence, we return to London in December.


What has now almost become an industry pre-Christmas tradition, 1,000 delegates from over 30 countries will descend upon London for what is widely recognised as the most influential, insightful and informative two days of content dedicated to the global TV advertising industry. Every year, the event gets bigger — and 2024 is set to be our biggest yet.


10-11 December, 2024

More on Events