The Media Leader

News analysis, opinion and insight for media and advertising professionals

Brands and strategists split on TV measurement standards in Barb discussion

Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.

Disney+ joins AudienceProject ad measurement platform in Europe

The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.

The John Smyth scandal is a classic tale of journalism

Cathy Newman and her team’s dogged investigation finally brought a sense of justice for many, leading to the resignation of the Archbishop of Canterbury, with potentially further repercussions.

What a forced sale of Chrome would mean for Google

The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?

Naming and shaming high-emission publishers misses the forest for the trees

Most emissions are found in inefficiencies clogging up the middle of the programmatic supply chain, so penalising publishers won’t actually help drive long-term decarbonisation efforts in the industry.

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Opinion

Simon Tunstill

Today, 21 November, is World Television Day. And it’s a timely reminder of how advertising can support democracy alongside commercial interest.

Phil Rowley

Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?

Mark Halliday

The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring.

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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The Future of TV Advertising Global is the leading international event focused on driving innovation in television advertising. Each year, a senior audience of pioneers from media owners, pay-TV operators, advertising agencies, brands and adtech companies come together in London for two days of networking and debate about how to evolve television to be better traded, targeted, data-led and measured.

Launched in 2021, The Future of Media has become the UK's leading business conference dedicated to the future of commercial media.

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News analysis, opinion and insight for media and advertising professionals

Brands and strategists split on TV measurement standards in Barb discussion

Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.

Disney+ joins AudienceProject ad measurement platform in Europe

The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.

The John Smyth scandal is a classic tale of journalism

Cathy Newman and her team’s dogged investigation finally brought a sense of justice for many, leading to the resignation of the Archbishop of Canterbury, with potentially further repercussions.

What a forced sale of Chrome would mean for Google

The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?

Naming and shaming high-emission publishers misses the forest for the trees

Most emissions are found in inefficiencies clogging up the middle of the programmatic supply chain, so penalising publishers won’t actually help drive long-term decarbonisation efforts in the industry.

The Media Leader

Opinion

There’s a reason not every media channel gets a special UN day

Welcome to ‘perma-nostalgia’: How the digital age keeps our past alive and profitable

A rallying cry for more creativity in programmatic DOOH

Industry News

Ken Bruce and Fleur East on how radio has changed — and stayed the same

World Television Day 2024 highlights TV’s role in supporting democracy

Ozone expands into Ireland with Mediahuis partnership

3 ways to create future-ready leaders

How life on a commune shaped Havas Media CEO Paddy Affleck’s leadership

Ocean Outdoor restructures senior leadership team

Why Disney+’s surge in profit is a warning for streaming rivals

Three-quarters of advertisers want to change their agency compensation model

Data Analysis

First-party data is the new gold — don’t hand it over to just anyone

Adwanted Connected relaunches Display app to offer more data

5 reasons marketers must explore synthetic data

UK ad market performs better than expected in Q2 to hit £10bn

Data Snapshot

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