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A round-up of some of the best research of the year

A round-up of some of the best research of the year

There has been plenty of invaluable research published this year, The Media Leader reached out to the research community to for their top picks.

Research moments to look out for in 2026

Research moments to look out for in 2026

There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.

Stop cosplaying feminism 

Stop cosplaying feminism 

Women are disproportionately facing the sharp edges of redundancy and silence is not the solution, says Nicola Kemp
Attention! Why brands shouldn’t underestimate the performance advantage of local news

Attention! Why brands shouldn’t underestimate the performance advantage of local news

Research from Reach and PA Consulting finds that ads on local online news sites outperform those on social media, video, radio, or apps. Reach’s chief revenue officer examines the reasons. 
The Brief – Friday 12 December – Warc upgraded its adspend forecast, Disney and OpenAI partnership, AI backlash for McDonalds and more

The Brief – Friday 12 December – Warc upgraded its adspend forecast, Disney and OpenAI partnership, AI backlash for McDonalds and more

Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.
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Opinion

The opportunity and obstacle of Grand Theft Auto VI

Gamers will need to wait another six months for the delayed GTA VI. However, Arena Media’s group managing partner believes it will be worth it, and brands should start planning for the return of Vice City now.

New voters and changed minds: The road to rejoining Europe

Could Labour campaign to overturn Brexit at the next election? The numbers add up and the UK press can be influential, explains Ray Snoddy.

The halo effect: What Sky Sports’ TikTok misstep tells us about building real communities on social

The failures behind the launch of Sky Sports’ Halo channel highlight what it really takes to build a social community that feels alive, authentic, and participatory, says BBD Perfect Storm’s chief innovation officer.

Industry News

What will define the future of TV advertising? With Roku’s Mike Shaw

What will define the future of TV advertising? With Roku’s Mike Shaw

The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more

The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more

Comcast Ads president: Uneven measurement standards create an ‘existential’ challenge for TV

Comcast Ads president: Uneven measurement standards create an ‘existential’ challenge for TV

Karen Eccles named as new Sky Media MD

Karen Eccles named as new Sky Media MD

The one-night-stand brands: ‘What social media is doing to your brain – it’s also doing to your brand’

The one-night-stand brands: ‘What social media is doing to your brain – it’s also doing to your brand’

The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

Channel 4 appoints Priya Dogra CEO amid revenue diversity push

Channel 4 appoints Priya Dogra CEO amid revenue diversity push

M&A today’s hot topic, tomorrow’s winning strategy

M&A today’s hot topic, tomorrow’s winning strategy

Data Analysis

The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more

The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more

EssenceMediacom and Tesco take top gongs at Newsworks Awards 2025

EssenceMediacom and Tesco take top gongs at Newsworks Awards 2025

Keeping the TV ecosystem healthy – Barb Data Hub

Keeping the TV ecosystem healthy – Barb Data Hub

Data Snapshot

Data-led charts from across the UK media landscape

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