Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.

Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.

Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.

Gamers will need to wait another six months for the delayed GTA VI. However, Arena Media’s group managing partner believes it will be worth it, and brands should start planning for the return of Vice City now.

Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?