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Opinion

Recent data suggests brands may be spending too much on social. But paid social isn’t performing badly — quite the contrary. The key lies in understanding how and when to use it. 

The biggest question of all, if Dovid Efune succeeds in his bid for the Telegraph, is the extent to which the newspapers will have editorial independence. 

Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?