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Why the 2026 World Cup should be the ultimate multi-channel showcase 

Why the 2026 World Cup should be the ultimate multi-channel showcase 

AI-accelerated, people-powered are just two of the tactics required by audio brands looking to reach the final of this summer’s FIFA World Cup, says Octave’s MD. 
Can joint industry collaboration save us from ecosystem collapse when the market gets it wrong?

Can joint industry collaboration save us from ecosystem collapse when the market gets it wrong?

What should we learn from the Dust Bowl-era migration of farmers in 1930s America? You can only reap what you sow, says Tony Regan.
WPP Media outlines four essential trends in OOH for 2026

WPP Media outlines four essential trends in OOH for 2026

This year will be centred around optimism and growth, with the media giant arguing the “renaissance” of brand building will bring opportunities in OOH.

The Brief -Friday 30 January – Meta and Comcast’s earnings, Spotify launches new group chat feature and more

The Brief -Friday 30 January – Meta and Comcast’s earnings, Spotify launches new group chat feature and more

Welcome to the Brief, The Media Leader’s round-up of media news.
The cultural moments that will matter to media in 2026

The cultural moments that will matter to media in 2026

Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.
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Opinion

Sounds of the future

To understand the disconnect between digital radio’s ROI and its adspend, J-ET’s Oliver Plume examines how the landscape has changed.

Like and subscribe: YouTube’s reach can no longer be ignored

YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead. 

When enough is enough for the US media: The murder of a poet and a veteran’s nurse

Could the murder of a veteran’s nurse be the turning point for the US media in the presidency of Donald Trump?

Industry News

TV rights owners promised new revenue stream if they license content for AI training

TV rights owners promised new revenue stream if they license content for AI training

Bauer Media Advertising MD Simon Kilby: We’re in a world that needs to start supporting trusted environments

Bauer Media Advertising MD Simon Kilby: We’re in a world that needs to start supporting trusted environments

UK adspend expected to surpass £50bn for first time in 2026

UK adspend expected to surpass £50bn for first time in 2026

Havas Media Network UK clients enrolled in sustainability model. A step forward or a dead end?

Havas Media Network UK clients enrolled in sustainability model. A step forward or a dead end?

Google hands cease-and-desist letter over YouTube measurement

Google hands cease-and-desist letter over YouTube measurement

‘Fit for TV’ YouTube marketplace boosts reach for Dentsu planners

‘Fit for TV’ YouTube marketplace boosts reach for Dentsu planners

Sky Media launches AI-powered creative toolkit to onboard smaller businesses to TV

Sky Media launches AI-powered creative toolkit to onboard smaller businesses to TV

The Brief – Wednesday 28 January – Meta to trial premium subscriptions, Google pays up and TikTok US crashes

The Brief – Wednesday 28 January – Meta to trial premium subscriptions, Google pays up and TikTok US crashes

Data Analysis

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review

Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review

The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

Data Snapshot

Data-led charts from across the UK media landscape

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