Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.
Principal media benefits media agencies’ bottom lines at the cost of operating impartially.
Now in its fifth year, The Media Leader Awards are open for nominations. As the industry’s benchmark for leadership and innovation, these awards celebrate those who are not only shaping the present—but building the future of media.
Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.
Adwanted Group, parent company of The Media Leader, has announced the promotion of Steve Scaffardi to a new role as global CEO for events & publishing.
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Davie’s authority has been undermined by his handling of Bob Vylan’s Glastonbury set and the refusal to pick up a new documentary on Gaza. But it’s the accumulation of controversies that could be his ultimate undoing.
Government recognises the ad industry for its role in driving growth at an opportune time for expanding international business.
Equality within the workplace benefits both people and profit — yet there is push for tides to turn back towards traditional roles.
