Despite significant declines recorded in March, all digital news platforms experienced good growth in April, except for the Independent.co.uk, which saw a -7.4% decline to just over one million daily average unique browsers – a contrast to being the only platform up in users last month.
The MailOnline continues to boast the most unique visits per day, up 8.9% period on period to just over 7.8 million.
The DMGT today released its financial report for the first half of the year, revealing a 61% growth in revenue for the MailOnline, which has injected the company with an extra £20 million in revenue.
However, it was the Mirror Digital Group that experienced the greatest percentage growth overall, netting almost 300,000 extra unique browsers per day in April, up 30.9% on March.
The Guardian.co.uk and Telegraph online had a healthy period of growth – up 11.1% and 5.8%, respectively – while the Sun online was up marginally by 1.1%, an extra 18,000 unique daily browsers.
| Site | Apr 13 Daily Average Unique Browsers | Mar 13 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 7,833,182 | 7,193,926 | 639,256 | 8.9 |
| guardian.co.uk | 4,771,866 | 4,294,582 | 477,284 | 11.1 |
| Telegraph | 3,041,594 | 2,875,848 | 165,746 | 5.8 |
| The Sun | 1,698,572 | 1,680,273 | 18,299 | 1.1 |
| The Independent | 1,131,150 | 1,221,330 | -90,180 | -7.4 |
| Mirror Group Digital | 1,176,217 | 898,413 | 277,804 | 30.9 |
Source: ABC
