Nielsen Data Report: July 2013 – Top video sites

The UK’s digital audience saw a slight increase in July, according to data recently released by online measurement company Nielsen. In total, 40.8 million people in the UK accessed the internet across the month, an increase of 665,000 people since June.

While there was no doubt that Google-owned YouTube would remain the most popular online video player, July did bring a huge loss for the site. The video uploading platform took a knock of nearly 8% over the month, translating to an actual loss of almost 1.6 million users.

This is a big hit for the country’s premium video site, especially considering that the overall amount of people online in the UK increased over the same period. While YouTube‘s reach dropped from 51% to 47% in July, the amount of time users spent on the site increased dramatically.

Those that did visit the site increased the average time from 1 minute and 38 seconds to three minutes and 23 seconds per person.

It wasn’t looking too good for the rest of the top ten either as just one site reported an increase in unique audience. After building a positive buzz for the first few months of the year, Netflix upped its audience by 11% in July, with time per person increasing from 28 seconds to two minutes and 48 seconds.

This helped Netflix jump up two spaces in the top ten, knocking both Vimeo and ITV Player down two spots.