AI models are commoditising in real time, at enormous cost. Media owners have seen this film before, and they’re about to star in the sequel, writes Omar Oakes.
Omar Oakes
Omar Oakes is a senior journalist, editor, columnist and event moderator with over a decade of expertise in the advertising and media industry. He was founding editor of The Media Leader, led its launch and US expansion, and built it into a leading industry publication. His TML column was nominated for the prestigious BSME B2B Columnist of the Year 2024 award. He is now a freelance writer and commentator and founder of oomph., a marketing consultancy for advertising and media businesses.
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