Media owners must stop competing on the metric that devalues them, writes Omar Oakes.
Omar Oakes
Omar Oakes is a senior journalist, editor, columnist and event moderator with over a decade of expertise in the advertising and media industry. He was founding editor of The Media Leader, led its launch and US expansion, and built it into a leading industry publication. His TML column was nominated for the prestigious BSME B2B Columnist of the Year 2024 award. He is now a freelance writer and commentator and founder of oomph., a marketing consultancy for advertising and media businesses.
LATEST ARTICLES
Please go to the Palais and look at the actual work. You will, I guarantee, feel something you couldn’t name. Some of it will remind you why you got into this industry, writes Omar Oakes.
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