The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.
Omar Oakes
Omar Oakes is editor of The Media Leader and leads the title's TV coverage. He is one of the UK's most well-known advertising industry journalists and commentators, specialising in media. He has been editor of the The Media Leader since May 2021 and launched the title’s expansion and rebrand from Mediatel News in 2022.
He joined Adwanted Group (previously Mediatel Group) from Haymarket Media Group, where he spent six years on Campaign, first as news editor, then as global technology editor, and latterly as media and technology editor. He has also worked at The Telegraph and Newsquest.
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