New Woman Gets New Look

Emap Elan’s New Woman has been completely redesigned following its award of PPA Consumer Magazine of the Year last month (see New Woman Wins Consumer Mag Of The Year At PPA Awards).

Despite the title’s success at the PPA Awards, editor Dawn Bébe says, “We must keep modernising the brand… there’s always more to be done… It’s important for us to differentiate ourselves from the competition.”

The new look New Woman will be revealed in the August edition, available next month.

The title has enjoyed an increase in circulation since the end of 1996, and reported a 24% increase year on year for the ABC period July-December 1997.

New Woman: 0171 208 3432