UKOM: UK Digital Market Overview March 2017
Stating: “The UKOM Digital Marketing Overview shares insights into what the UK Population is doing online by providing a quarterly top-line snapshot of audience behaviour across devices. UKOM approved comScore data reported that over 50 million users accessed the internet via their desktop, smartphone and tablet devices in March 2017.”
This UKOM report looks at the following topics:
- Key insights into demographics and platform preferences.
- Which major online categories have showcased growth or a decline in terms of unique visitors and time online since December 2016?
- After having peaked at 50% in December, has smartphone’s share of online minutes gone back to pre-Xmas levels?
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