Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
Brand Learning helps organisations drive customer led growth by enhancing their marketing, sales, HR and leadership capabilities and has over 160 clients in 60 countries.
Accenture said the deal will strengthen its ability to drive end-to-end marketing and sales transformation for clients by creating a “seamless service spanning marketing and sales strategy, organisational design and industry-specific consulting.”
“More than 90 per cent of CMOs say marketing will undergo fundamental change in the next five years, driven by analytics, digital and mobile technologies,” said Laura Gurski, senior managing director and head of Accenture’s Customer & Channels.
“With increasing digital innovation and personalised customer engagement, the marketing and sales functions are now seen as the key driver of top-line growth.
“Accenture’s acquisition of Brand Learning, with its impressive track record in building client capabilities in marketing and sales strategy and organisation change will further enable us to help clients deliver more integrated customer experiences across the organisation – to drive and manage that business growth.”
In November 2016 Accenture became the first consultancy to make the move into the creative space with the purchase of Karmarama.
The deal saw one of the UK’s largest independent creative agencies integrate its experience within Accenture Interactive to offer “connected creativity” to brands.
Based in London, Karmarama’s clients include the BBC, Confused.com, Honda, Just Eat and Unilever. The business has a team of 250 employees spanning creatives, digital strategists and data practitioners.
Brand Learning is headquartered in London with regional offices in New York and Singapore, Brand Learning employs around 120 people globally.
Its advisory team will be combined with Accenture’s Customer and Channels management consulting and industry experts.
