MEC hires Andy Francos for performance role

MEC has this week appointed Andy Francos as head of organic performance at its Wavemaker division.

Francos joins from Publicis Media’s Starcom, where he was search director. There, he was part of the team that worked on the Cannes Media Grand Prix-winning campaign #likeagirl for P&G’s Always brand.

In his new role, Francos reports to Ben McKay, managing director of MEC Wavemaker UK, and will work across all of the agency’s clients.

“Wavemaker’s continuing growth and ambitions require investment in class-leading talent to support our clients, and I’m delighted that Andy, with his exceptional understanding of the search landscape, will be joining Wavemaker’s leadership team,” said McKay.

Francos added: “I joined MEC Wavemaker due to the agency’s investment in data-driven content creation and integrated distribution, within an agile marketing team.

“I inherit a great team at Wavemaker and am looking to build and enhance our suite of services in organic search and content for our clients.”