Metro traffic drops by -15% in October
Metro lost 351,000 average daily browsers in October after a -14.8% dip in traffic, according to the latest online ABCs. However, the majority of the most popular online news platforms performed well.
A 7% boost took the Independent’s total traffic to almost 6.3 million, while the Sun was up 6.2% to more than 5.5 million, Mirror Group Nationals up 7.1% to 5.3 million and the London Evening Standard up 7.7% to 796,900.
Meanwhile, a 3.8% increase pushed MailOnline closer to the 15 million mark, with the website currently bringing in more than 14.7 million browsers a day.
Trinity Mirror’s digital portfolio was also up by 4.6% to a little less than 9.6 million, while its regional network was up 2.3% to almost 4.7 million.
Note: The Guardian, ordinarily a high performing platform, is changing the way it reports online data and is not currently included in the ABC results.
| Site | Oct 17 daily average unique browsers | Sep 17 daily average unique browsers | Actual change | % change |
|---|---|---|---|---|
| MailOnline | 14,703,488 | 14,160,840 | 542,648 | 3.83 |
| Trinity Mirror Group – Digital | 9,566,493 | 9,147,689 | 418,804 | 4.58 |
| The Independent | 6,276,529 | 5,865,272 | 411,257 | 7.01 |
| The Sun | 5,534,983 | 5,213,597 | 321,386 | 6.16 |
| Mirror Group Nationals | 5,264,705 | 4,916,288 | 348,417 | 7.09 |
| Trinity Mirror Regional Network | 4,655,783 | 4,549,295 | 106,488 | 2.34 |
| Metro | 2,027,892 | 2,378,940 | -351,048 | -14.76 |
| Manchester Evening News | 817,118 | 826,514 | -9,396 | -1.14 |
| Evening Standard | 796,908 | 740,202 | 56,706 | 7.66 |
| Liverpool Echo | 601,372 | 622,187 | -20,815 | -3.35 |
| Wales Online | 439,801 | 407,724 | 32,077 | 7.87 |
| Birmingham Mail | 410,760 | 370,884 | 39,876 | 10.75 |
| ChronicleLive | 286,750 | 262,981 | 23,769 | 9.04 |
| Bristol Post | 149,941 | 185,830 | -35,889 | -19.31 |
| Hull Daily Mail | 148,507 | 138,391 | 10,116 | 7.31 |
| Daily Post (Wales) | 131,037 | 128,846 | 2,191 | 1.70 |
| Coventry Telegraph | 131,007 | 102,302 | 28,705 | 28.06 |
| GazetteLive | 121,355 | 117,786 | 3,569 | 3.03 |
| Nottingham Post | 115,791 | 116,885 | -1,094 | -0.94 |
| Stoke Sentinel | 99,599 | 94,508 | 5,091 | 5.39 |
| Leicester Mercury | 99,366 | 88,945 | 10,421 | 11.72 |
| Plymouth Herald | 98,376 | 99,144 | -768 | -0.77 |
| Derby Telegraph | 93,605 | 85,705 | 7,900 | 9.22 |
| Cambridge News | 85,318 | 80,472 | 4,846 | 6.02 |
| Get Surrey | 83,221 | 74,370 | 8,851 | 11.90 |
| Huddersfield Daily Examiner | 77,388 | 80,003 | -2,615 | -3.27 |
| Get Reading | 52,477 | 50,827 | 1,650 | 3.25 |
| Grimsby Telegraph | 48,993 | 48,609 | 384 | 0.79 |
| Visiter.co.uk | 13,862 | 17,970 | -4,108 | -22.86 |
| theguardian.com | na* | na* | na* | na* |
