IPC Rebrands Direct Marketing Department

IPC Media has rebranded its direct marketing unit as IPC Consumer Direct. A new corporate identity has been created for the unit, including individual logos for each of the four business sections.

Kevin Cordray, IPC’s direct marketing director, said: “We believe IPC Consumer Direct is more descriptive with regard to our work here in subscriptions marketing, mail order, database marketing and fulfilment/customer care services. Our new brand and logo will establish greater recognition within our industry for our business and mission going forward- to engage consumers directly and deliver on their desires, needs and expectations.”

IPC Media: 0870 4445000 www.ipc.co.uk

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