Consumer ABCs: Men’s Lifestyle

Conde Nast’s Wired fared the best of any title in the men’s lifestyle category in terms of maintaining its circulation, holding steady at 50,000 copies.

However, the rest of the market was universally down over both H2 and the year as a whole, with market leader Men’s Health, a Hearst magazine, down a further -7.5% PoP and -18.1% YoY to 120,300.

Conde Nast’s GQ fared better with a marginal -0.6% drop over the period, though the title was down -6.9% YoY to a circulation of 102,500.

The Gentleman’s Journal Newspaper, which entered the market in August, also saw a minor QoQ decline – down -0.6% to 60,400 – while Hearst’s Esquire was down -11.2% QoQ and -15.7% YoY to just under 50,000.

Meanwhile, tech titles BBC Science Focus and T3 – which, along with Wired, remain inexplicably in the men’s lifestyle category – were down -10.7% YoY and -9.5% YoY, respectively. Neither titles report half year figures.