DMA Restructures In Response To Changing Industry
The Direct Marketing Association (DMA) is to restructure in response to the changing needs of the industry.
The move will see the DMA realign its internal and external operations, dividing its membership into different interest groups to represent industry sectors, supported by elected councils.
The DMA has identified 3 key areas which it will concentrate on: protection, intelligence and growth. Protection refers to the group’s lobbying efforts and consumer campaigns, intelligence its research and growth the development of new products and services.
The group is to realign its internal and external operations into seven strategic business programmes: representation and lobbying, preference services, best practice, governance and compliance, market intelligence, training & events, consumer campaigns and member business development.
James Kelly, managing director of the DMA, commented: “This is an exciting move for the DMA, as we shape ourselves to deliver stronger and ever more innovative benefits to our growing and widening diversity of members. Whilst we will continue our successful work of lobbying government to help keep restrictive legislation to a minimum, the restructure will enable us to focus resource on developing new business plans and initiatives – all aimed at helping our members develop their individual businesses.”
Last month the DMA merged with the Email Marketing Association (EMMA) in a bid to strengthen their work in email marketing (see DMA And Email Marketing Association To Merge).
Recent Related Stories from NewsLine Research Claims Permission-Based Email Drives Sales DoubleClick Expands Direct Marketing Business Email Marketing Is On The Up
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left