ShopFront Launches New Campaign
ShopFront Media has secured a three-month deal to promote Zig Zag cigarette papers in two hundred different sites across the UK.
The campaign, which will launch in September, is designed to generate brand awareness and increase distribution by targeting existing users of cigarette papers in the youth market. ShopFront’s point-of-sale promotion is unique as it ensures that shops where the signs are displayed actually stock the products they are advertising.
Andrew Armstrong, commercial director of Zig Zag commented: “The combined benefits of gaining awareness of Zig Zag while providing support for the individual store and increasing sales means the activity can provide a cost effective solution for our strategy.”
ShopFront recently launched a similar campaign with four of Express Newspapers’ consumer titles (see ShopFront Media Secures Express Titles Deal).
ShopFront Media: 0207 7734 6064 www.shopfrontmedia.co.uk
Recent Outdoor Stories from NewsLine Megaposter Secures Giant Heathrow Win Outdoor Connection Rolls Out 48-Sheet Polo Campaign ShopFront Media Secures Express Titles Deal
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left