i-level Creates Retail Division

Digital media agency i-level has created a new division, i-level digital partnerships, which will concentrate on long-term digital partnerships for clients who require retail, content or funtionality distribution, outside the traditional advertising role.

The agency says it has half a dozen clients on board already, but has only revealed the names of two: BT Communications Products and an online lingerie retailer called Figleaves. The others are to be made public during this month.

Henry Rowe, who will head up the division, commented: “We have become increasingly involved in developing retail and content partnerships for our clients and we have now chosen to put this expertise into a dedicated division. This is an area well beyond the traditional skills of the established Media Agencies.”

i-Level: 020 7340 2700 www.i-level.com

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