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The latest national newspaper readership figures released by the NRS show that for the period August 2001 to January 2002, the readership of national newspaper titles grew by 0.2% to just below 66 million. As in recent months, significant movement in both directions was seen in the broadsheet market.
The largest year on year loss in readership was sustained by the Independent, which lost 17.9% or 92,000 readers year on year. Its readership now stands at 423,000. No other title came close to a loss of this magnitude, although sister title, the Independent on Sunday saw a 9.6% year on year fall, the Sunday Times an 8.3% fall and the Sunday People a 7.5% decrease.
The best gain in readership was seen at the Financial Times which saw readership increase 15.8% year on year to reach 1.2m. Other significant gains were seen at the Daily Star, up 13.9% or nearly 200,000 to 1.57m and the Times which increased its readership by over 160,000 or 10.7% to 1.68m.
National Newspaper NRS Figures – January 2002 | ||||
Title | Aug 00- Jan 01 | Aug 01-Jan 02 | Actual Change | % Change |
Daily Express | 2,167,000 | 2,073,000 | -94,000 | -4.3 |
Daily Mail | 5,469,000 | 5,686,000 | 217,000 | 4.0 |
Daily Record | 1,618,000 | 1,613,000 | -5,000 | -0.3 |
Daily Star | 1,377,000 | 1,568,000 | 191,000 | 13.9 |
Daily Telegraph | 2,279,000 | 2,362,000 | 83,000 | 3.6 |
Financial Times | 579,000 | 621,000 | 42,000 | 7.3 |
Guardian | 1,072,000 | 1,241,000 | 169,000 | 15.8 |
Independent | 515,000 | 423,000 | -92,000 | -17.9 |
Independent On Sunday | 626,000 | 566,000 | -60,000 | -9.6 |
Mail On Sunday | 5,846,000 | 6,005,000 | 159,000 | 2.7 |
Mirror | 5,447,000 | 5,638,000 | 191,000 | 3.5 |
News Of The World | 10,396,000 | 10,361,000 | -35,000 | -0.3 |
Observer | 1,077,000 | 1,180,000 | 103,000 | 9.6 |
Sun | 9,605,000 | 9,261,000 | -344,000 | -3.6 |
Sunday Express | 2,213,000 | 2,237,000 | 24,000 | 1.1 |
Sunday Mirror | 5,530,000 | 5,334,000 | -196,000 | -3.5 |
Sunday People | 3,248,000 | 3,005,000 | -243,000 | -7.5 |
Sunday Telegraph | 1,984,000 | 2,098,000 | 114,000 | 5.7 |
Sunday Times | 3,287,000 | 3,013,000 | -274,000 | -8.3 |
Times | 1,517,000 | 1,679,000 | 162,000 | 10.7 |
Total | 65,852,000 | 65,964,000 | 112,000 | 0.2 |
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