Analysis of the latest TV revenue figures for October reveals a positive period for total UK terrestrial TV, which experienced a 13.1% year on year increase in revenue. Gains were experienced across the board, but Channel Five saw the most significant improvement, with revenue rising by 31.8% year on year despite the recent departure of chief executive, Dawn Airey (see Airey’s Departure Represents Coup For BSkyB). Channel 4, which recently announced a raft of job cuts as part of a major cost cutting programme (see Channel 4 Announces Most Radical Restructure In 20 Years), also performed well during October, with revenue increasing by 15.8% year on year. ITV managed a notable 10.1% year on year increase just ahead of GMTV, which saw revenue increase by 8.8% during the same period.
| Total Television Revenue – October 2002 | |||
| Total Revenue | Oct 01 | Oct 02 | % Change |
| ITV1 | 160,190,000 | 176,400,000 | 10.1 |
| C4 | 56,830,000 | 65,830,000 | 15.8 |
| Five | 19,270,000 | 25,400,000 | 31.8 |
| GMTV | 6,570,000 | 7,150,000 | 8.8 |
| Total Terrestrial (inc. GMTV) | 242,860,000 | 274,780,000 | 13.1 |
| Total Satellite | 38,900,000 | 52,090,000 | 33.9 |
| Source: Agency Estimates | |||
ITV Franchise Revenue
Among the ITV franchises, Carlton and LWT experienced the most significant improvements in share, with the former enjoying a 0.76% point increase and the latter improving by 0.57% points. At the other end of the scale, Yorkshire/North East saw its share of ITV revenue decrease by 1.23% year on year during October. This was followed by North West/Border, which experienced a 1.03% point decline during the same period. Carlton and Central continued to command the largest portion of ITV’s revenue, both with 16%.
| October ITV Franchise Revenue Share Comparison | |||
| Station | Oct 01 | Oct 02 | % Point Change |
| Scotland | 7 | 7 | 0.15 |
| Anglia TV | 8 | 8 | -0.09 |
| Carlton | 15 | 16 | 0.76 |
| LWT | 10 | 11 | 0.57 |
| Central | 16 | 16 | 0.24 |
| North West/Border | 11 | 10 | -1.03 |
| Meridian | 12 | 12 | 0.44 |
| West Country | 2 | 2 | -0.09 |
| Ulster (UTV) | 2 | 2 | -0.04 |
| HTV | 6 | 6 | 0.33 |
| Yorkshire/North East | 12 | 11 | -1.23 |
Cost Per Thousand
Cost per thousands rose across the board during October. Channel Five saw the most significant gains, with its Men category experiencing a 28.3% year on year increase and its ABC1 Adults category rising by 26.2% during October. ITV and Channel 4 both saw increases in the ABC1 Adults category, the former rising by 15.6% and the latter by 18.8%.
| CPTs | ||||||
| ITV1 | % Ch YoY | Channel 4 | % Ch YoY | Five | % Ch YoY | |
| Adults | 958 | 13.2 | 995 | 16 | 540 | 25.2 |
| Men | 2,408 | 15 | 2,239 | 15.9 | 1,250 | 28.3 |
| Women | 1,589 | 11.8 | 1,790 | 16.1 | 951 | 22.8 |
| Hwvs | 1,503 | 13.6 | 1,579 | 12.7 | 830 | 24.4 |
| Hwvs/Ch | 5,868 | 6.6 | 6,781 | 13.4 | 3,290 | 22.1 |
| ABC1 Adults | 2,620 | 15.6 | 2,275 | 18.8 | 1,588 | 26.2 |
Commercial Impacts
ITV saw commercial impacts fall across the board during October, with the most significant declines seen in the ABC1 Adults category, which slipped by 4.8% year on year and the Men category, which was down by 4.5% during the same period. Channel 4 saw commercial impacts for Housewives rise by 2.8% year on year, whilst commercial impacts for ABC1 Adults slipped by 2.5% during October. Channel Five and Satellite saw commercial impacts increase across all categories.
| Commercial Impacts | ||||||||
| ITV1 Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 22,336 | -2.7 | 8,020 | -0.2 | 5,704 | 5.3 | 12,595 | 20.5 |
| Men | 8,880 | -4.5 | 3,563 | -0.2 | 2,464 | 2.8 | 6,090 | 15.9 |
| Women | 13,457 | -1.5 | 4,457 | -0.3 | 3,239 | 7.3 | 6,506 | 25.2 |
| Hwvs | 14,224 | -3.1 | 5,053 | 2.8 | 3,709 | 6 | 6,876 | 22 |
| Hwvs/Ch | 3,643 | 3.3 | 1,177 | 2.1 | 936 | 8 | 2,780 | 14.4 |
| ABC1 Adults | 8,161 | -4.8 | 3,507 | -2.5 | 1,939 | 4.5 | 4,995 | 14.4 |
Industry News
Television Stories from NewsLine ITV2 launches Blind Date Spin Off Show Five Sets Its Sights On Toppling Channel 4 MTV To Launch The Music Factory On New DTT Platform Carlton Broadcasting Announces New Managing Director BBC Faces Backlash Over UK History Channel Carlton And Granada Merger Talks Could Be Back On BBC’s Fame Academy Suffers From Pop Stars Fatigue Channel 4 Shuns Brookside For More Hollyoaks Channel 4 Secures Sponsor For The Osbournes ITV Merger Must Clear Regulatory Hurdles Carlton And Granada Enter Advanced Merger Talks BBC Scores With England’s Victory Over Slovakia Granada’s Allen Pledges To Radically Overhaul ITV Granada’s Allen Pledges To Radically Overhaul ITV Hytner Is ‘Relieved’ That ITV Did Not Win DTT Licence Hytner Criticises Dyke For Misuse Of The Licence Fee Carlton And Granada Merger Will Aid Dysfunctional ITV ITV Appoints New Director Of Programmes Channel 4 To Invest £430m In Programming In 2003 Carlton And Granada Move Closer To £2.6bn Single ITV Company BBC Scores With England’s Disappointing Draw Channel 4 Loses Director Of Marketing And Strategy Channel 4 Announces Most Radical Restructure In 20 Years BBC Unveils Logo For New Digital Youth Channel Granada Secures Walkers To Sponsor SM:TV ITV Digital Creditors Lose More Than £1 Billion ITV1 Reveals New On Screen Identity To Launch Next Week Granada Secures Walkers To Sponsor SM:TV Carlton And Granada To Appeal To Regulators Over Merger ITV1 Reveals New On Screen Identity To Launch Next Week Granada Secures Walkers To Sponsor SM:TV Carlton And Granada To Appeal To Regulators Over Merger Sky News Boosts Online Output Carlton And Granada To Up Investment In ITV2 Channel 4 Cuts 45 Jobs From Commercial Arm Sky To Boost Entertainment Output With E! Network BBC Launches World Service On Freeview BBC To Face Regulatory Fines Under Ofcom
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