Future Increases Biking Portofolio Spending
Future Publishing has announced a 35% increase in investment in its cycling titles, aimed at attracting new readers and widening the portfolio’s target audience.
Future’s cycling titles include Mountain Biking UK (MBUK), What Mountain Bike and Cycling Plus. The promotional activities for the titles will include covermounting gifts on every issue, backing and promoting two mountain-biking teams, financing a race series- MBUK Bikercross- and sponsorship of various shows and events.
Publisher Peter Stothard commented: “With biking- both on and off road- as popular as ever, we’re in a great position to be pushing our dedicated portfolio at the moment. Our number of covermounts on MBUK has doubled, adding extra value to the magazine each month and raising awareness of the brand.”
This publicity push comes at a time when awareness of cycling is probably at its peak, during the Tour de France. ITV and ITV2 are showing coverage of this year’s race, and secured retailer Halfords as sponsor (see Halfords Sponsors ITV Tour de France Coverage).
Future Publishing: 01225 442 244 www.futurenet.com
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