Netflix ‘estimates 40m viewers’ for ad-supported option

Netflix has estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023, according to the Wall Street Journal.

That estimate came from a document reportedly shared by Netflix with media buyers.

Executives from Netflix and Microsoft, its advertising partner, have been meeting with media-buying groups in recent weeks to discuss deals.

Netflix plans to launch an ad-supported version in the fourth quarter of 2022.