Shepherd Appointed As Managing Director Of Sky Interactive

BSkyB has appointed its former customer marketing director, Ian Shepherd, as managing director of Sky Interactive.

Shepherd, who takes up the role with immediate effect, will take on responsibility for all of Sky Active’s business streams, which include Sky.com and Sky Text.

He will report directly to director of sales and marketing, Jon Florsheim, who said: “Ian is an astute and entrepreneurial executive. His knowledge of Sky’s customers will be key to creating further growth in our interactive businesses and maintaining their reputation for innovation and customer appeal.”

Shepherd added: “I am looking forward to developing Sky’s interactive and online services and making them even more appealing and regularly used by our customers. They are assets which offer great value to our customers and growing revenues to our business.”

Shepherd has been at Sky for six years and has spent the last four in the role of customer marketing director, where he was responsible for chrun, pay-to-basic and other product sales activity.”

BSkyB is believed to be planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures (see BSkyB Restructures Pricing Scheme To Boost Sky Plus).

BSkyB: 0207 705 3000 www.sky.com

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