Jane Wolfson, the former chief commercial officer at Hearst UK, has joined search data and insights company Captify in the newly created role of president, international.
Based in London, Wolfson will oversee Captify’s commercial business outside North America, including responsibility for teams in the UK and Australia.
She will report directly to CEO Mike Welch and begins her role on 17 September.
“I am thrilled to be joining Captify at a pivotal time in its growth journey and look forward to working with the brilliant team both in the UK and Internationally,” Wolfson said.
“Captify’s differentiated solutions, uniquely powered by Search Intelligence, deliver unparalleled consumer insights, giving marketers a competitive advantage. I can’t wait to partner and collaborate with current and future clients through Captify’s solutions.”
The Fishbowl: Jane Wolfson, Hearst UK
Founded in 2011, Captify claims to be the “largest holder of on-site search data outside the walled gardens”. It provides real-time audience and insight data on search via its Search Intelligence solution, which helps to inform digital campaign strategy.
Wolfson left Hearst in July 2023 after more than eight years. At the time, a spokesperson for Hearst said Wolfson felt “the time is right for her to seek her next challenge”. Wolfson was shortlisted for Media Owner Leader of the Year in the 2023 Media Leaders Awards.
Before Hearst, Wolfson spent over three years at Interpublic media agency Initiative. Most recently, Wolfson founded a consultancy called SecondLives.
“I’m delighted to welcome a leader of Jane’s calibre to Captify,” Welch said: “Jane’s experience from her leadership roles at agencies and publishers, as well as her industry relationships in the UK, make her the ideal leader to drive our international business forward.”
Wolfson is involved in a number of volunteer efforts inside and out of the industry. She currently serves as chair of the PPA Next Generation Board, which gives under-30s direct access to senior leaders in publishers. She is also a member of Wacl and sits on the board of Ovarian Cancer Action.
Hearst’s Wolfson to chair PPA Next Gen board
