Bacon meets cereal in new collab

Is this the craziest bacon flavor ever? The makers of HORMEL® BLACK LABEL® Bacon have teamed up with the iconic CINNAMON TOAST CRUNCH™ cereal to create a limited-edition bacon that combines the best of both worlds: sweet and salty.

Unexpected ‘baconic’ collaboration

BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon features a crispy, sugary crust infused with the classic cinnamon, sugar, and salt flavors of the beloved cereal. The thick-cut bacon is hand-rubbed with CINNADUST™ seasoning blend for optimal flavor.

“It doesn’t get more iconic than HORMEL^® BLACK LABEL^® Bacon and CINNAMON TOAST CRUNCH^™ cereal, so we went big with our first-ever co-branded bacon product,” said Aly Sill, senior brand manager for HORMEL^® BLACK LABEL^® Bacon.

This unexpected collaboration is a dream come true for fans of both HORMEL® BLACK LABEL® Bacon and CINNAMON TOAST CRUNCH™. According to the press release, the combination of sweet and savory flavors is perfect for snacking, pairing with other dishes, or enjoying any time of day. 

“Sweet and savory is such a classic combination, and blasting BLACK LABEL^® bacon with our CINNADUST^™ seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways,” said Brandon Tyrrell, senior marketing manager for CINNAMON TOAST CRUNCH^™ cereal.

‘Just the beginning’

The new product will be available at select Walmart and Kroger stores starting September 16th.

This limited-edition bacon is just the beginning of exciting collaborations and product innovations from the makers of HORMEL® BLACK LABEL® Bacon. Stay tuned for more delicious surprises in the coming months.