Adwanted UK, part of the same group as The Media Leader, has launched a consulting and solutions division to bring together its media technology, data science and industry research expertise into a single offering for agencies, media owners and industry organisations.
Adwanted Consulting & Solutions will offer services across four areas: audience and data research, bespoke tech solutions, channel-specific platforms and integrations, and large-scale infrastructure projects.
It aims to address the growing need in the industry for expertise and support for projects that are strategically important but often deprioritised due to resource constraints or specialist requirements.
The division builds on Adwanted’s existing work developing and operating platforms for media planning, trading, measurement and verification in the UK, alongside a range of bespoke integrations and research initiatives.
This includes J-ET, the radio industry’s trading system, which handles 98% of national radio advertising. Adwanted also built and runs the SPACE and Playout systems for the OOH industry, as well as developing and operating the Connected platform.
Adwanted has also worked with organisations including Bauer, Digital Cinema Media, Global, Outsmart, Rajar and Route on projects ranging from integrations to large-scale infrastructure, data and planning platforms.
Nigel Clarkson, managing director at Adwanted UK, said the new division would give organisations a clearer route to expertise the company had previously delivered largely behind the scenes.
He said: “When I talk to our partners about the breadth of projects that we have delivered, the reaction is often: ‘I didn’t know you did all of that.’
“Adwanted Consulting & Solutions gives organisations a clearer front door to the expertise and knowledge we’ve built our reputation on.
“Whether it’s building critical infrastructure, integrating specialist data sources, developing bespoke technology or delivering research that drives better decisions, we’re uniquely positioned to help because we’ve been doing exactly that for years.”
