IPC Picks New Boss For Marketforce
IPC has appointed Stephen Hirst to the role of managing director of Marketforce, the publisher’s sales, marketing and distribution company, and the largest distributor of magazines in the Britain.
Hirst previously held the position of assistant managing director at Marketforce, and will take over from current managing director David Stam January 2006.
The new role will see Hirst oversee all aspects of IPC’s magazine distribution, alongside several other publishing clients, including Hachette Filipacchi, Reed Business Information and Future Publishing.
Commenting on the appointment, Sylvia Auton, chief executive of IPC Media, said: “Anybody who has worked with Stephen knows that he is a class act. The UK consumer magazine market has never been more competitive than it is today, not least at the news-stand. Stephen’s drive and tenacity, and his clear strategic insight and vision will be a valuable addition to the IPC Media board.
“I am looking forward to working with him and his team to strengthen and grow the Marketforce offering for our valued publishing, wholesale and retail customers.”
Hirst added: “I’m absolutely delighted that Sylvia has asked me to lead the Marketforce team and join the IPC Media board. Marketforce is a world class business with an unrivalled portfolio of market-leading titles. This a fantastic opportunity to lead the business to further growth, and in particular, to drive improved sales and better levels of service for our publishing and retail partners.”
Prior to taking on the role of assistant managing director at Marketforce in February, Hirst spent four years as the company’s marketing services director.
As assistant managing director, the marketing boss was responsible for leading development and implementation of Quartz, the company’s market-leading supply management system, within the magazine industry. He also held Marketforce board responsibility for IPC circulation, retail sales and marketing services.
Outgoing Marketforce MD David Stam will continue to provide industry consultancy to IPC following his departure, as well as representing the company’s interests on industry committees.
IPC Media: 0870 4445000 www.ipcmedia.com