New Technology Promises Rich Interactive TV
Trials of new interactive TV technology promises to demonstrate vivid, interactive web based programming content via existing standard cable set-top boxes.
The new interactive services are being showcased by cable operator and the BroadbandTV Group, a joint venture between YooMedia and ICTV. Following lab testing the new technology is being rolled out in live trials, scheduled for the fourth quarter of this year, via selected ntl digital cable households.
BroadbandTV Group has developed wide-ranging interactive programming for the live trials, within the genres of News, Entertainment, Games and Lifestyle, allowing participants to access content from partners such as ITN, MTV Networks, Emap, Turner Broadcasting, Sesame Workshop and UKTV
Commenting on the new technology, YooMedia’s group managing director, Neil MacDonald, said: “A huge amount of work has been undertaken with ntl in the last year in order to integrate the Broadband TV technology with their infrastructure and various set top boxes. We are delighted to be entering into consumer-facing trials with such a strong line-up of programming content.”
Jeff Miller, chief executive of ICTV, added: “This next phase of trials represents a key milestone in establishing the value of the BroadbandTV Group proposition as a fusion of high-quality interactive programming and cutting-edge technology.”
Yoo Media: www.yoomedia.com