Heathrow Express Launches New Ad Campaign

The Heathrow Express, the fast rail link between Paddington station and Heathrow Airport, has launched a new advertising campaign to target the business audience.

The campaign will run until next summer, appearing in the London edition of The Times, Telegraph, Metro and free newspaper thelondonpaper. It will also run on key business websites such as Interactive Investor and FT.com, as well as radio sponsorship of the Business Bulletins on LBC FM.

Diane Burke, head of marketing at Heathrow Express, said: “The creative rationale has focused on the strength of the rational benefits of speed and frequency; 15 minutes, every 15 minutes. This is still an incredibly strong message as there is no competitive alternative to Heathrow Express which offers anything like this proposition.”

The creative headline, “Amazing isn’t it?” focuses on the 15-minute time of the journey from central London to Heathrow Airport as a fast and convenient way for the time-sensitive business traveller to get to and from their destination.

The campaign was designed by agency RPM3 with media buying through Carat.

Carat: 020 7430 6000 www.carat.com