UKTV G2 Goes Football Nuts

Nuts, the weekly men’s magazine published by IPC, is sponsoring UKTV G2’s Football Fanatics World Cup programming, which kicks off today.

The four-week deal sees Nuts sponsor around 60 hours of UKTV G2’s football programming with 480 x 10 second sponsorship credits. The deal also means that the Nuts and Loaded websites will feature online support and UKTV G2 will have advertising within Nuts‘ TV coverage to support its World Cup programming.

UKTV G2 is showing more World Cup football than any other channel, with shows in the Football Fanatics programming including Mourinho’s Ultimate 10 and Brian Robson’s Greatest Moments in World Soccer.

Clair Porteous, head of marketing, IPC men’s lifestyle, said: “Nuts is the most successful magazine for young men in a generation and with readers who are absolute football fanatics, this is an ideal partnership. UKTV G2 has great reach for 16-34 year old men and its World Cup programming is perfect for our audience.”

Steve North, channel head, UKTV G2 adds: “We’re delighted to confirm the deal with Nuts for the programming surrounding the 2006 FIFA World Cup. Our combined audiences represent the heart of this summer’s World Cup viewership, and will now be sure to get the most entertainment from the tournament.”

UKTV is jointly owned by the BBC Worldwide and Flextech Television, a division of Telewest Communications, who recently announced the launch of a broadband on-demand service (see Flextech Launches Broadband On-Demand Service).

UKTV: 0207 299 6200 www.uktv.co.uk

IPC Media: 0870 4445000 www.ipcmedia.com