BBC Appoints New Marketing Boss For Digital Services

The BBC is to restructure the marketing of its digital and new media services, with the appointment of David Bainbridge, former managing director of YooMedia’s business-to-business arm, appointed to spearhead the operation.

The appointment follows the Corporation’s decision to restructure its marketing, communications and audiences division, with Bainbridge taking responsibility for developing the BBC’s Building Digital Britain activities.

The new role will see Bainbridge drive the take-up of digital television and DAB radio, as well as on demand TV usage. Extending broadband penetration and driving the reach of the BBC’s portfolio of websites will also fall under his remit.

Commenting on the appointment, Tim Davie, director of marketing, communications and audiences, said: “David has an impressive record of achievement in the marketing, broadcast and new media sectors. He is the right person to lead marketing and communications for the BBC’s Building Digital Britain ambitions, and I am delighted to have recruited a candidate of such outstanding calibre to join our strong BBC team.”

Ashley Highfield, director, new media and technology, added: “David has a wealth of experience in understanding our audiences’ needs in this rapidly changing world. His skills will be critical to us to maintain our reach and relevance with our digital services. We very much look forward to him joining the team.”

Bainbridge will lead a team of 15 marketing professionals, as well as playing a “key role” in the development of Freeview and the BBC’s free satellite service (see ITV To Join BBC In Launch Of Free Satellite Service).

BBC: 020 8743 8000 www.bbc.co.uk