David Mansfield Appointed New RAJAR Chairman
RAJAR (Radio Joint Audience Research) has appointed David Mansfield as its new chairman, succeeding Lord Gordon of Strathblane, CBE, who retired earlier this year after four years in the post.
Mansfield is currently an executive director of Ingenious Media PLC, which he joined in May 2006. His career spans nearly 30 years in television and radio, with the early part in Scottish Television and Grampian Sales followed by Thames Television, where he rose to deputy director sales and marketing.
In 1993 he moved to Capital Radio as group commercial director and was appointed chief executive of the company in 1997. When Capital Radio merged with GWR to form GGAP Media in May 2005 he remained as chief executive and oversaw the integration of the business until resigning his post in September 2005.
Mansfield has been an active board member of the Commercial Radio Companies Association and the Radio Advertising Bureau (which merged together in July 2006 to form the RadioCentre) as well as the Digital Radio Development Bureau (DRDB). He is a fellow of the Radio Academy, a non-executive director of Carphone Warehouse and an advisor to Edelman PR.
Mansfield said: “Measuring audience behaviour is a significant challenge for all media and particularly radio which is at the forefront of the digital revolution.
“RAJAR is the world’s leading radio audience research body and has been highly successful in enabling both the public and commercial sectors to work constructively together for the good of the industry. I am looking forward greatly to taking the organisation forward and maintaining its excellent service to the industry.”
Andrew Harrison, RAJAR board member and chief executive, RadioCentre added: “David Mansfield, with his wealth of experience in representing the radio industry, both at home and abroad, has a fantastic record in leading on industry matters.
“We are very pleased he has agreed to take over the mantle of chairman and lead RAJAR through the exciting and testing issues of radio audience research in the digital age, as well as ensure that the gold standard of radio audience measurement continues to be upheld.”
RAJAR: 0207 292 9040 www.rajar.co.uk