UKTV Documentary set for rebrand

UKTV Documentary is set to be rebranded as Eden at the end of January, with the new strapline – “One amazing world. One amazing TV channel”.

The channel, which aims to appeal to upmarket couples in their 30s and 40s, will feature a mix of premieres such as Superstorm and Wild China as well as series such as Planet Earth and Full Circle, according to reports.

UKTV has been planning the rebrand since October, along with UKTV People’s rebrand as UKTV Blighty.

In November, the broadcasting group also confirmed that UKTV History would be rebranded as Yesterday, which will complete the rebrand of its factual channel portfolio (see UKTV History is to be re-branded Yesterday).

At the time, UKTV’s controller Matt Littleford, said: “Our three new factual channels will be a major draw for audiences into the documentary section of the EPG.”

UKTV plans to kick-start a marketing campaign for Eden from December 26.

UKTV: 0207 299 6200 www.uktv.co.uk