Fiver Gets Launch Date

Five Life is to relaunch on Monday April 28 as Fiver, in an attempt to attract a younger audience.

Programming on the rebranded channel will include a new series featuring younger people’s “frank and revealing” views on sex, called Generation Sex.

The six-part series will also feature tales of celebrity sexcapades from the likes of Calum Best and Rebecca Loos.

Other shows include Glamour’s Best Dressed List 2008, a five-part series on fashion presented by Peaches Geldof and Daisy Lowe, and Celebrity Rehab, featuring Brigitte Nielsen.

As well as continuing to show Australian soaps Home and Away and Neighbours, Fiver will screen the second series of US drama Dirt and the whole of Sex and the City.

Five developed the revised brand strategy in conjunction with strategic brand consultancy Dave, part of the Engine Group (see Five Appoints Dave To Refresh Portfolio Of Brands).

Five: 020 7550 5555 www.five.tv