Starcom Worldwide, a division of Starcom MediaVest Group (SMG) the media network of Bcom3, and Thomas Koch Media have announced that they are to merge their operations in Germany. The new company will be called TKM Starcom and will become the fifth largest media agency in Germany.
Thomas Koch, currently chief executive of Thomas Koch Media, will become TKM StarcomÂ’s chief executive and will be supported by Markus Zielinski, presently managing director of Thomas Koch Media, as the company’s chief operating officer. TKM Starcom management will report to Mark Cranmer, the London-based CEO of Starcom MediaVest Group for Europe, Middle East and Africa.
“The success and entrepreneurial spirit of TKM and the international might of Starcom make this a winning proposition. This merging of assets will create a much strong whole – marrying the very best local market expertise with unrivalled global resources,” said Thomas Koch. “The two companies share a common vision: One focus on developing creative, accountable media communications strategies intended to engage and deliver a competitive advantage to our clients.”
“Thomas Koch Media has become recognised by the marketplace as GermanyÂ’s foremost media agency in every dimension. I am looking forward to working with the management team in driving our business in Germany” said Mark Cranmer.
