Upfront television sales in the US indicate that the advertising market there is improving, according to an analysis of network figures by ABN Amro.
CBS, Fox and Warner are also saying that the upfront sales are going strong, whilst ABC is expected to see revenues decline, following a dip in audience share.
The Wall Street Journal predicts that the six networks will claim $8.1 billion of commitments – a $1.1 billion increase on last year.