According to GfK’s latest Satellite Monitor, for January 1994, the total of Satellite Dish Ownership (Direct to Home) as at January 22, was 2.496m dishes. This represents an increase of 30,000 since the December estimate.
The estimated total satellite dish churn (de-installation or non-use of satellite equipment) for 1993 is 200,000. 10% appears to be a “normal” level of churn; the figure of 14.2% for 1992 is exceptionally high, probably due to Sky Direct subscribers cancelling their rental agreements as subscription levels increased.
NET INCREASES IN SATELLITE DISH OWNERSHIP
MONTHLY INCREASES
YoY % CH
CUMULATIVE INCREASE
YoY %CH
92/93
93/94
6M TO 1/93
TO 1/94
AUG
44
37
-16
44
37
7
SEP
52
6
-88
92
43
-9
OCT
50
30
-40
142
73
-13
NOV
48
48
0
190
121
-12
DEC
10
90
800
200
211
8
JAN
44
30
-32
244
241
-1
GFK Home Audit 0932 354911
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
