According to an unconfirmed report in today’s Media Week GMTV are planning to set up 4 macro regions to sell both regional and national airtime. The regions under discussion are:
Scotland and northern England Ulster Midlands and HTV Southern
The move towards regional business is said to be a result of GMTV’s poor audience figures, which are limiting national advertisers’ spend.
GMTV: 071 827 7000
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