ITV’s first quarter revenues rose 3% to £492 million, whilst advertising revenues grew 2%.
The broadcaster also forecast that it will outperform the UK television advertising market in the first half of 2008, for the first time since 2000.
It added that online growth is continuing, with video views up 76% since the start of the year to reach 9.9 million.
Michael Grade, ITV chief executive, said that the broadcaster is now working closely with regulators to “modernise ITV’s antiquated regulatory structure”.
He continued: “Given the wider economic context, the television advertising market has held up relatively well in the year to date. In an uncertain economic environment, ITV continues to deliver advertisers real value and unique effectiveness across ITV1 and its digital channels.”
ITV also announced the acquisition of Scandinavian TV producer Silverback, for an initial £5.2 million with a further payment of up to £8.8 million contingent on profit performance over a three-year period.
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