Omnicom Group remained the world’s largest advertising organisation in revenue terms in 2002, according to the newly-released Advertising Age Agency Report from AdAge.
The report shows that Omnicom’s 9.4% rise in revenues extended its lead over number two network, Interpublic Group, which saw an 8.7% decline year on year. With WPP remaining in third place after a decline of just 0.3%, there was no change amongst the top three rankings.
| Top 25 Global Advertising Organisations |
| |
|
|
|
|
|
| Rank |
|
Billings ($m) |
|
| 2002 |
2001 |
|
2002 |
2001 |
% Change |
| 1 |
1 |
Omnicom Group |
7,536.3 |
6,889.4 |
9.4 |
| 2 |
2 |
Interpublic Group |
6,203.6 |
6,791.3 |
-8.7 |
| 3 |
3 |
WPP Group |
5,781.5 |
5,799.5 |
-0.3 |
| 4 |
5 |
Publicis Groupe |
2,711.9 |
2,181.5 |
24.3 |
| 5 |
4 |
Dentsu |
2,060.9 |
2,238.9 |
-8.0 |
| 6 |
6 |
Havas |
1,841.6 |
2,042.5 |
-9.8 |
| 7 |
7 |
Grey Global Group |
1,199.7 |
1,217.0 |
-1.4 |
| 8 |
9 |
Hakuhodo |
860.8 |
870.7 |
-1.1 |
| 9 |
8 |
Cordiant Communications Group |
788.5 |
872.4 |
-9.6 |
| 10 |
11 |
Asatsu-DK |
339.5 |
399.9 |
-15.1 |
| 11 |
10 |
TMP Worldwide |
335.3 |
405.1 |
-17.2 |
| 12 |
12 |
Carlson Marketing Group |
328.5 |
356.1 |
-7.8 |
| 13 |
13 |
Incepta |
240.9 |
248.4 |
-3.0 |
| 14 |
n/a |
Protocol Marketing Group |
225.0 |
n/a |
n/a |
| 15 |
14 |
Digitas |
203.9 |
235.5 |
-13.4 |
| 16 |
17 |
Daiko Advertising |
192.2 |
203.2 |
-5.4 |
| 17 |
16 |
Tokyu Agency |
180.4 |
203.8 |
-11.5 |
| 18 |
18 |
Maxxcom |
169.5 |
177.1 |
-4.3 |
| 19 |
19 |
Cheil Communications |
165.0 |
142.0 |
16.2 |
| 20 |
20 |
George P. Johnson Co. |
149.3 |
131.0 |
14.0 |
| 21 |
22 |
Aspen Marketing Group |
125.0 |
114.0 |
9.6 |
| 22 |
21 |
Doner |
121.5 |
114.2 |
6.4 |
| 23 |
23 |
Select Communications |
110.0 |
98.0 |
12.2 |
| 24 |
34 |
ChoicePoint Precision Marketing |
105.8 |
76.5 |
38.3 |
| 25 |
28 |
Alloy |
101.2 |
88.0 |
15.0 |
| Source: Advertising Age, April 2003 |
Media networks Top ten media agency figures from RECMA put Starcom MediaVest Worldwide in the 2002 number one spot, up from third place in 2001.
Starcom toppled Initiative Media Worldwide, which slumped down to fourth place, as revenues fell by 6.4%. Initiative was the only agency in the top ten to show a year on year decline in 2002.
| Top 25 Global Media Agencies |
| |
|
|
|
|
|
| Rank |
|
Billings ($bn) |
|
| 2002 |
2001 |
|
2002 |
2001 |
% Change |
| 1 |
3 |
Starcom MediaVest Worldwide |
18.4 |
17.4 |
6.0 |
| 2 |
4 |
MindShare Worldwide |
18.0 |
17.1 |
5.1 |
| 3 |
2 |
OMD Worldwide |
17.9 |
17.7 |
1.3 |
| 4 |
1 |
Initiative Media Worldwide |
16.9 |
18.0 |
-6.4 |
| 5 |
5 |
Carat |
16.7 |
15.5 |
7.1 |
| 6 |
6 |
ZenithOptimedia Group |
16.2 |
14.9 |
8.1 |
| 7 |
7 |
Universal McCann |
15.0 |
13.8 |
8.5 |
| 8 |
8 |
Mediaedge:cia Worldwide |
13.6 |
13.2 |
2.9 |
| 9 |
9 |
MediaCom |
12.4 |
10.8 |
14.2 |
| 10 |
10 |
MPG |
8.6 |
8.3 |
3.0 |
| Source: RECMA/Advertising Age, April 2003 |
Figures showing the UK’s top ten advertising and media agencies are available Top 10 Ad Agencies See Billings Drop, Whilst Media Agencies Rise.
