Medical insurance company PPP is to sponsor the new series of the ITV drama Peak Practice. The total cost of the sponsorship package is more than £1m.
Peak Practice, which stars Kevin Whately as a Derbyshire doctor is made for the network by Central Television, and attracted an average audience of 12.7m viewers in 1993. PPP’s sponsorship of the new series starts on Tuesday 1 May and runs until Tuesday 24 May.
The deal was arranged between David Prosser, Sponsorship Director of TSMS and Oliver Croom Johnson of SPP, on behalf of PPP.
… Carlsberg is sponsoring Sky Sports’ live coverage of the FA Cup.
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