JVC has signed a sponsorship deal with MTV Europe’s movie show ‘The Big Picture’ from 7 October 1995. JVC will also commit an advertising campaign to promote its JVC Home Cinema Audio Products on the channel.
Boris Kaz, Senior Vice president, advertising sales, MTV Network Europe, said “I am delighted JVC have chosen MTV Europe as a sponsorship vehicle. Our research has shown that MTV’s target audience of 16-34 year olds are Europe’s most frequent cinema visitors.”
MTV Europe: 0171 284 7687
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