Sky platform to host new Renault TV channel

Renault is set to launch an online video channel on the Sky platform.

The new service, which will feature content from the TV production company RDF, is expected to be unveiled by the end of the year.

Phil York, Renault’s marketing director, said: “Renault TV is a great opportunity to explain more of the brand story to those researching their purchase.”

The car manufacturer plans to use the channel to launch its latest brand campaign, which will promote its new range of electric vehicles in January.

Renault’s new service follows Audi’s recent decision to axe its Sky TV channel.