The latest advertising revenue data for 1994 released by the Radio Advertising Bureau shows the annual revenue figure at £219.4m, up 23% on 1993’s revenue. 1993 attracted £37m more in revenue than 1992, and 1994 attracted a further £41m.
The official Advertising Association figure for UK advertising revenue will not be released for some months yet, but Frank Harrison, Media Research Director of Zenith Media has confirmed that this revenue figure puts Commercial Radio as the fastest growing medium, for the second year in a row.
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